Technical mistakes bullion dealers should avoid

An illustration of a woman looking at computer with digital items orbiting around it

7 of the Most Common Technical Mistakes Gold & Silver Dealers Make

In order to succeed in a fast-paced industry like selling gold bullion and other precious metals, you need to bring your “A Game” each and every day. You cannot make a mistake! If you do, your competition will overtake you. Since it is so easy to create a website and call yourself a bullion dealer, you need to set yourself apart from those who aren’t as reputable and professional as you. In order to do so, be sure to avoid making any of these mistakes:

#1 Choosing the wrong eCommerce platform. Cutting-edge technology has become essential for success in the precious metals market! An eCommerce solution is a specialized software that helps you sell your precious metal bullion online. Choosing the right software for you will help make a real impression on buyers who will then come back again and again. You probably want to go with WordPress with WooCommerce, but Magento and Shopify are both good too.

#2 Displaying inaccurate prices. If you set your precious metal bullion price too high based on poor sourcing, your buyers will feel cheated. Buyers won’t return if they receive bad service or have a negative experience with you. If you set them too low, you aren’t making as much profit as you should be and will find it hard to continue to operate your business. The only real way to move forward is to have access to the live prices, direct from a source you can trust.

#3 Using old data. The international prices for gold, silver, platinum, and palladium are all set in London. The price auctions take place on a daily basis. They are then released at midnight London time for the next day. Because the prices of gold and other precious metals change so often, displaying data that is even one day old can mean you’re not showing the right prices!

#4 Not displaying your prices in a way that is easy to find. nFusion Solutions can give you and your buyers the real-time value of precious metals, so everyone knows they’re making a fair transaction. They’ll see the prices being displayed directly on your website! We provide all the latest precious metal prices and data at your fingertips, so you can provide it to your buyers. When your website is so user-friendly and trustworthy, your buyers will return to you again and again.

#5 Having a desktop-only website. Make your site mobile-friendly. Most customers access your site from their mobile phones, laptops, or tablets. This is particularly true if you take advantage of nFusion Solution’s price alerts and let customers know when their chosen metal has hit the price they were waiting for.

#6 Not keeping your eCommerce site secure. An SSL (Secure Sockets Layer) certificate is a must for online payments. SSL is used to encrypt information transferred across the Internet. Install this certificate wherever sensitive information is entered on your website, like when they pay. People will feel more protected and are more likely to make a purchase now and the next time they want to make another investment.

#7 Trying to do it all yourself! You don’t need to do everything on your own. You have a business to run! Bring in nFusion Solutions and you won’t need to worry about some things that may have been plaguing you before, like whether the prices of your precious metals are correct, keeping buyers coming back again, and even support for your website apps. Let us handle it!

The integrity of your business is essential to your growth, and you need true prices, accurate sourcing, and cutting-edge technology to get you there. Contact us today for a free quote and learn everything we can do for your bullion dealer website. We’re here to help you!